Taking Up Gardnening

Americans are interspersing their rigorous hand-washing with digging in the dirt. As people shelter in place and worry about the cost and availability of groceries, many have found reassurance and relaxation in the timeless ritual of planting, watering and tending gardens.

The gardening app, GrowIt, has seen a tenfold growth in daily active users over the past couple of months. The questions people post on the platform are an indication that many of the recent member signups are very new to gardening. 

**FYI: The e-commerce data analytics firm Klaviyo found that online sales of home goods and garden products grew by 63 percent from mid-March to mid-May

photo credit: Getty Images

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